Fine wine merchant Phil Hude is big on education.

East End Cellars ( is an Adelaide institution, its astute wine selection capturing the interest of palates worldwide. Toni Paterson speaks
with proprietor Michael Andrewartha.

Tell me about East End Cellars.
We opened in 1997, and later relocated across the road and opened a wine bar inside the retail shop called The Tasting Room. You can drink anything off the shelf, in Riedel glassware, for a flat $15 fee, and there’s delicious food to go with it. We also run large events on Vardon St such as Beer and Bubbles and the East End Wine Down.

What makes your store different?
We are a liquid library, supporting great families doing great things, and we love a good story. We focus on small producers and support farmers without a cellar door. That said, we also have big players and a strong international selection on offer, notably from France, Italy and Spain. Our staff are highly trained and they’re encouraged to sell the wines they love.

What trends are you noticing?
Our customers are educated and diverse, looking for wines with subtlety, elegance and balance. Value is key. New producers and alternative varieties are in. Wines from Burgundy and Piedmont have a strong following.

Tell me about the Winter Soup Kitchen.
The annual Winter Soup Kitchen was my wife Margie’s idea. Top chefs such as Maggie Beer and Simon Bryant donate their time and produce. In 2020, $37,000 was raised for the Hutt St Centre, which supports people facing homelessness.

Can you give us some wine recommendations?
Deviation Road from the Hills; Mac Forbes in Victoria. Barolo from modernist Mario Marengo. The rich, savoury wines of Spinifex. Pol Roger Champagne. Kanta Riesling (a partnership I am involved in with Egon Müller).

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